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7 Deadly Sins | Is Pride Destroying Your Business?

Man’s shortcomings have been catalogued since the Garden of Eden, and ever after, philosophers and kings have attempted a definitive list of those iniquities.

The Seven Deadly Sins are a group of major vices that are said to lead to a variety of immoral behaviors.

They are not directly named in the Bible, but Pope Gregory the Great organized them during the Middle Ages.

PRIDE is often considered the mother of all sins and the one from which all others emanate, so it’s at the top of the list.

What is Pride?

Monsieur Webster defines PRIDE:

Interestingly, Pope Gregory consolidated the word with its kissing cousin, Vainglory, that implies …

It’s no surprise, then, that the historic punishment associated with Pride is being broken on the wheel.

I’ll spare you the dreadful details, but it was a sign of great dishonor reserved during the Middle Ages for only the most grievous crimes.

In Dante’s Purgatorio, the second part of his Divine Comedy, PRIDE is at the very lowest level of Mount Purgatory because it is the heaviest and gravest of the vices.

On that first terrace, the proud souls are forced to walk slowly under heavy boulders laced to their backs, reinforcing that while they tried to elevate themselves in life, in death they are forced to bow down to learn humility.

How Do Businesses Get in Trouble?

PRIDE is also at the top of the list of reasons our businesses get in trouble.

What’s Wrong with Pride?

Who among us isn’t proud of his or her accomplishments?

Who hasn’t stood taller in the presence of our children’s achievements?

What sports team hasn’t used PRIDE as a call to arms, a mantra designed to unite everyone in a common cause?

Let's Add HUBRIS to the Mix

HUBRIS means extreme or excessive PRIDE, arrogance and dangerous overconfidence.

The Greeks saw HUBRIS as a major flaw where a person tries to act like a god or break natural limits. One famous example is Icarus flying too close to the sun.

People with hubris think they are always right, ignore good advice, and believe the normal rules do not apply to them.

This overconfidence usually causes major failures, public embarrassment, or a total downfall.

What’s the Opposite of Pride?

Humility is traditionally seen as the opposite of pride.

It’s a modest opinion of our own importance, and a more powerful sentiment from which to consider both our accomplishments as well as what is yet to be done.

Fans of Jim Collin’s Good to Great will recognize HUMILITY as a hallmark descriptor of the successful but unheralded leaders he discusses in his landmark book.

PRIDE is not on the list.

PRIDE is not always easy to describe, but I think all of us know the difference when we see it.

Is there a bright line between Pride … and Proud?

You can see from the image I’ve used that there are many other words and concepts associated with the word Pride.

It’s not easy to find a bright line between being proud of our accomplishments — a seemingly natural and uplifting feeling — and the Pride that philosophers believe leads the pack of human frailties.

Yet, when we hear the more common phrase – pride goeth before the fall – we understand its meaning.

It’s natural to be proud of our company, our people and our culture.

Here’s the key issue.

If PRIDE is a lofty assumption of superiority, it can mislead us into being arrogant and complacent competitors rather than companies eager to serve our customers.

Before I wrangled with this article, I hadn’t thought much about the difference between the words “proud” and “PRIDE,” but when I hear them, the difference is easily discernible just as it is to your customers.

I bet you can hear the difference, too.

Are Pride & Vanity different?

Jane Austen wrote that vanity and pride are different things, though the words are often used synonymously.

A person may be proud without being vain.

PRIDE relates more to our opinion of ourselves;
​Vanity, to what we would have others think of us.

In business, being proud can be a valuable tool to build camaraderie and teamwork.

But, it can also be a beguiling temptress that seduces us into a feeling of superiority. It can blind us to our shortcomings and how our customers and other constituents may perceive us.

Envy is an apostle of Pride

ENVY shares a place with PRIDE on the list of the Seven Deadly Sins.

We know it as a covetousness of another person’s advantage, success or belongings.

It’s a desire to have what someone else has earned.

In business, it’s a dangerous distraction to look across the aisle at the bounty of others.

In most households, including my own, it’s often associated with the phrase “that’s not fair,” a time-honored observation when someone else has something we don’t.

Envy only gets in the way of our objectives

We probably wouldn’t be human if we didn’t, at least once envy …

• The Billionaire’s wealth, or
• Julia Roberts’ smile, or
• Dickens’ literary prowess.

That, alone, is not such a big deal.

But, we also know from our earliest days, followed by periodic and painful reminders of this lesson, that envying the achievements or successes of others does nothing to advance our own cause.

Be humble and proud — not envious or prideful.

It’s a waste of time to bemoan the achievements of our competitors.

To envy them because they have achieved goals we have missed works against us, leading us to take our eye off the ball.

Our focus should be on what we can accomplish and what we need to do to be successful.

We can’t control the weather and we can’t control the achievements of others.

Get over it … move on … and …

Stay focused on what you can control!

Stay focused on your goals and resist looking through the wrong end of the telescope to lick your lips about what others have accomplished.

Don’t be angry about this article, either.

Anger’s also on the list of Seven Deadly Sins … and its punishment is gruesome, indeed.

Question: Does your organization stand Proudly and with humility or is PRIDE getting in the way of your success? Share your thoughts by easily replying to this email and we'll figure this out together.

Don't stop leading.

Lary